IHOP | Bigger bacon

Bacon is pretty awesome as it is. So when IHOP came out with "Bigger Bacon” (5x thicker and hickory-smoked), we were worried the world might not be ready. So we created a campaign that didn’t show the product and instead warned people of its mind blowing effects.

A TEASER - Letting everyone know that IHOP has something cooking and you better get your mind right for it.

A WAIVER - Because when you launch bacon this big, you have to warn people about it with an in-depth, legally binding and totally real waiver that releases us from any blame or responsibility in accordance with the blowing of one’s aforementioned mind.

A TV SPOT - Finally revealing IHOP’s Steakhouse Premium Bacon, which will surely stand the test of time as the best idea over the last 100 years.

A RADIO AD - Which also travels to the future to double check on how great IHOP’s bigger bacon truly is and will be and was.

CREDITS
AGENCY: Droga5
ECD: Scott Bell
GCD: Dan Kelly
CD: Nicholas Bauman
CD: Rob McQueen
CW: Chris Brailey
AD: Rachel Ngun