Coors light | the return of the chill train
Super Bowl LVIII marked 12 years since the Coors Light Train derailed and has been laying dormant somewhere in the Rockies.
Since then, things continued to get more and more unchill… The planet warmed. A global pandemic. Harambe. Prince Harry’s no longer a prince.
And so much more.
We figured the only logical explanation, and the only way to bring chill back to the world, was to bring back the Silver Bullet Train.
(but with a new, modern and legally approved name)
THIS IS THE RETURN OF THE COORS LIGHT CHILL TRAIN!
“Coors Light teases the return of the Chill Train and a seat on it”
“LL Cool J Is Driving Coors Light’s Super Bowl Chill Train”
“The Coors Light Chill Train is a big deal.”
“Lainey Wilson Teams With Coors Light for ‘Chill’ Super Bowl Ad: ‘It Was Such a Dream’”
“The Chill Train for Coors Light, while not as old as the Clydesdales or Volkswagen’s early models, nonetheless, represents a fun symbol from days gone past.”
FORBES AGAIN
“LL Cool J is putting on his conductor's hat to drive the Coors Light Chill Train for the beer brand's Super Bowl commercial.”
“The Coors Light Chill Train throwback ad spoofs Corona’s beach, freezes Lainey Wilson”
“Coors Light announced the return of the Chill Train after 12 years”
the teaser
Yep. We did a teaser just like every other brand.
The super bowl ad you COULD book a ticket on
We didn’t just bring the Chill Train back… we actually let people book a ticket to ride the train in a special, extended cut of the Super Bowl spot.
Then, through the frosty magic of CGI, we put their faces in the windows of the Chill Train as it bursted forth from the Rockies in slo-mo.
And of course… swag.
Every passenger on the Chill Train got a branded (cardboard) suitcase filled with everything they’d need for this mountain-cold ride…
The highlight of which was a Train-Whistle-Bottle-Opener… the first of its kind.
DIRECTOR: Daniel Warwick
POST VFX: bEpic studio
CREDITS
AGENCY: Droga5
ECD: Chris Colliton
ECD: Kevin Weir
CD: Rob McQueen
CD: Nicholas Bauman
AD: Martha Gill
CW: Julia Heydemann